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Your time is now

“An era of renewal, of growth, beauty and confidence.”
– Lucy Liu

Watch how Lucy Liu, our Asia-Pacific brand ambassador, is honouring her Proudly Becoming era.

This chapter of your life is entirely
yours to author

A chapter of greater confidence, clearer priorities and self-awareness. Celebrate ageing on your own terms, as you embrace your individuality and define your own path forward.

Your skin deserves to tell the same story. And this is what Proudly Becoming is all about.

What’s happening with your skin as you age

Your skin and its underlying tissues constitute an integrated biological system. Women aged 45 and above experience chronological ageing and menopausal transition simultaneously, resulting in visible ageing signs in multiple biological domains: dull skin, fine lines, sagging skin, laugh lines, and large pores.1

Facial laxity

Sagging and less defined facial contour due to loss of tissue support

Expression lines

Lines or wrinkles that appear when you smile, laugh or frown

Volume loss

Hollow or flat appearance resulting from loss of facial fullness

Skin quality decline

Reduced skin tone evenness, surface smoothness, firmness, and glow

0 %

report fine lines as their #1 skin concern 1

0 %

say they have sagging skin 1

0 %

experience volume loss 1

It’s not just your skin that changes in your facial anatomy. Bone, fat, and muscle each change over time as well, together producing progressive loss of volume and contour.

The truth is, skin ageing is multi-dimensional and affects different aspects of skin simultaneously. This is why single treatments and surface-level solutions may not be enough.

Longevity-inspired skin science with medical aesthetics expertise

Merz Aesthetics is committed to ensuring skin longevity, which refers to the skin’s biological ability to preserve its structural integrity, physiological function, and visible quality over time.

This commitment is powered by SkinGivity Solutions, a science-based framework defined by three interconnected dimensions of skin longevity.

Your skin quality is a cumulative result of these three dimensions. Because these dimensions are interconnected, treating them in isolation is no longer enough. They are best supported together through a multi-modality treatment that comes to life as one integrated approach.

Powered by SkinGivity Solutions, the Proudly Becoming Collection brings together complementary treatments to form one of the most complete offerings in aesthetics, spanning advanced injectables and energy-based ultrasound technology.

The gold standard in non-invasive lifting, featuring the only US FDA-cleared technology with real-time ultrasound visualisation for precise, natural-looking results. 2

A pure+ botulinum toxin A, free from unnecessary impurities for natural-looking results. 3-4

A regenerative† biostimulator that stimulates the production of type I and II collagen via non-inflammatory pathways. 5-6

A biomimetic HA filler designed to mimic the structural, behavioral, and functional characteristics of the skin to deliver natural-looking outcomes. 7

A hydrogel-based mask to moisturise, soothe, and cool the skin while supporting recovery and overall skin quality.

With the guidance of your doctor, our goal is to clinically support skin health that evolves with you over time – natural, balanced and aligned with who you are proud to be becoming.

From “What procedure should I have?” to
What’s my plan?”

 Your time is now to celebrate ageing on your own terms.
Speak to your healthcare professional today for a personalised treatment.

FAQ

What is skin longevity?
Skin longevity refers to the skin’s biological ability to preserve its structural integrity, physiological function, and visible quality over time. It is not a static endpoint, but an ongoing process shaped by barrier strength, regenerative responsiveness, and the preservation of deep tissue architecture that underpins lasting aesthetic outcomes.
How is skin longevity different from anti-ageing skincare?

Anti-ageing skincare is a more traditional approach that’s centered on symptomatic correction of ageing signs. Skin longevity, on the other hand, is a more proactive approach to skincare that addresses the root causes and prioritises skin health over time.

How can I support skin longevity over time?

One of the best things you can do is to find a science-backed philosophy to skincare that supports skin longevity over time. SkinGivity Solutions is a new approach that introduces a simple framework focused on targeting three interconnected dimensions of skin longevity: skin function, skin activity and skin vitality.

How does skin change as I age?

As you age, you may experience visible changes across four anchor problems of women 45-64: facial laxity, volume loss, expression lines, and skin quality decline. What many people don’t realise is that skin ageing is multi-dimensional and affects different aspects of your skin simultaneously. This is why a more integrated approach to medical aesthetic treatments is recommended.

How does skin change during menopause?

Throughout menopausal transition, ageing progressively alters the face in multiple biological domains: dull skin, fine lines, sagging skin, laugh lines, and large pores.1 Single medical aesthetic treatments and surface-level solutions may not be enough, since skin ageing is multi-dimensional and affects different aspects of skin simultaneously.

What causes collagen loss?

Ageing affects the collagen production in your skin, causing a decline in elasticity that appears on the skin surface as wrinkles, crepey texture, or loss of firmness.8 During menopausal transition, declining estrogen levels may further contribute to reductions in collagen content and skin elasticity.9

How can I increase collagen naturally?

While collagen production naturally declines with age, you can adopt a skincare protocol that supports your skin over time and addresses multiple concerns related to skin structure and quality. A science-based framework such as SkinGivity Solutions, coupled with treatments from the Proudly Becoming Collection, may help address the interconnected dimensions of ageing by supporting long-term skin tissue health, your skin’s regenerative capacity, and the visible appearance of sustained firmness.

What causes loss of skin firmness?

Your skin and its underlying tissues constitute an integrated biological system. As we age, changes in the skin, muscles, fat, and underlying bone can all contribute to a gradual loss of firmness.10

What can I do to increase skin firmness?

While the skin firmness naturally declines with age, you can adopt a skincare protocol that supports your skin over time and addresses multiple concerns related to skin structure and quality. For example, the Proudly Becoming Collection by Merz Aesthetics brings together four complementary treatments to address multiple, overlapping concerns at once: lifting and firming, softening dynamic lines, restoring volume, and supporting your skin’s own regeneration.

What causes my skin to lose elasticity?

As we age, collagen and elastin levels in the skin decline, reducing skin elasticity and its ability to rebound. Declining estrogen levels during menopausal transition may also contribute to reduced collagen production and skin elasticity.9

What can I do to increase my skin elasticity?

While the skin’s elasticity levels naturally decline with age, you can adopt a skincare protocol that supports your skin over time and addresses multiple concerns related to skin structure and quality. A science-based framework such as SkinGivity Solutions, coupled with treatments from the Proudly Becoming Collection, may help address the interconnected dimensions of ageing by supporting long-term skin tissue health, your skin’s regenerative capacity, and the maintenance of visible skin elasticity over time.

How do I maintain healthy skin?

Your skin quality is a cumulative result of three interconnected dimensions: skin function, skin activity, and skin vitality. Treating them in isolation is not enough to maintain healthy skin. They are best supported together through a multi-modality treatment approach such as the Proudly Becoming Collection by Merz Aesthetics.

Can loose skin be tightened?

While facial laxity naturally develops with age, you can adopt a skincare protocol that supports your skin over time and addresses multiple concerns related to skin structure and quality. For example, the Proudly Becoming Collection by Merz Aesthetics brings together complementary treatments to address multiple, overlapping concerns at once: lifting and firming, softening dynamic lines, restoring volume, and supporting your skin’s own regeneration.

References
† Pure refers to the absence of complexing proteins, inactive neurotoxin, flagellin and bacterial DNA contaminants. 3
† Regenerative refers to the ability to stimulate the production of type I & III collagen, elastin, and proteoglycans, as well as to increase angiogenesis, cell proliferation, and fibroblast contractility

  1. Merz Aesthetics Skin Quality Research. Ipsos, 2024. APAC n=332 aged 45-64 years old in Korea, Thailand, Taiwan, Hong Kong.
  2. Fabi SG, Joseph J, Sevi J, Green JB, Peterson JD. Optimizing patient outcomes by customizing treatment with microfocused ultrasound with visualization: gold standard consensus guidelines from an expert panel. J Drugs Dermatol. 2019;18(5):426-432.
  3. Park JY, et al. Neurotoxin impurities: A Review of Threats to Efficacy. Plast Reconstr Surg Glob Open. 2020;8(1):e2627
  4. Martin MU, Frevert J, Tay CM. Complexing Protein-Free Botulinum Neurotoxin A Formulations: Implications of Excipients for Immunogenicity. Toxins. 2024;16(2):101.
  5. Borrelli MR, Mehta H. Biomimicry: Why it matters for dermal fillers. Modern Aesthet. 2025:20-21.
  6. Casabona G, Sajic D, Tseng FW, Suwanchinda A, Bravo C, Humzah D, et al. Biomimicry in dermal fillers: A structural,behavioral, and functional three-pillar framework [Submitted manuscript]. J Cosmetic Dermatol. 2026.
  7. Aguilera SB, et al. Aesthet Surg J. 2023;43(10):1063-1090.
  8. Bar O, Valiukevičienė S. Skin Aging and Type I Collagen: A Systematic Review. Cosmetics. 2025;12(4):129.
  9. Viscomi B, et al. Managing Menopausal Skin Changes: A Narrative Review. 2025.
  10. Swift A, et al. The Facial Aging Process From the “Inside Out”. Aesthetic Surgery Journal. 2021;41(10):1107-1119